We’ve been diving into the Meaningful Measurement Playbook by the Skoll Centre for Social Entrepreneurship (March 2025), and it’s sparked some powerful reflections. At The Phoenix Way, we know that numbers alone don’t tell the whole story. This resource challenges outdated, extractive ways of measuring impact and makes space for learning that’s inclusive, empowering, and driven by those closest to the work. How do we truly understand the difference we make? Through the case study of The Old Fire Station in Oxford, the Storytelling Evaluation Method stood out. What started as a bold experiment became a values-aligned approach that reshaped their mission, improved funder relationships, and created ripple effects across the UK. You can read the full report on www.skollcentre.org
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